Developing a website is merely one of the first steps businesses take in developing their business. Ongoing enhancements of the website are required to keep you high in the rankings. To keep your business high in the rankings we offer some general search engine optimisation tips that can be implemented to help this process along.
- Include your keywords in your description but do not exceed 70 characters
- Make sure your keywords appear in the body text of your site and that it matches with the title, URL. Google favours websites that implement this technique.
- Only have 10 keywords and 3 key phrases as your core keywords and make sure they target your users. Your 3 key phrases must use the keywords specified.
Keywords are single words used in combination to locate websites on search engines. The initial list needs to be in order of importance with each keyword separated by a new line. To clarify what you need to provide, here's an example:
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Example Site: BootsExampleSite.com
SEO Outline: Sells leather boots, sheepskin boots and hiking boots to people within Australia. Client is keen to attract people from Sydney.
Example Keyword List:
Boots
Leather
Sheepskin
Shoes
Hiking
Outdoor
Sydney
Australia
Note: Only include one repetition of each keyword (for example instead of listing 'boots', 'boots leather', you would just list 'boots' and then 'leather' on a separate line).
Example 3 Target Phrases:
'boots sydney'
'leather boots sydney'
'sheepskin boots sydney'
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The following tool is useful for locating higher traffic keywords:
Overture Keyword Tool: http://inventory.overture.com/d/searchinventory/suggestion/
- Have at least 100 words of text on your homepage containing your most important key phrases.
- Include a site map on your website and make sure it is on every page - this helps the Google robot search your site and in turn rank your site.
- Link to people and get people to link to you.
- Content, content, content, search engines love content but remember to include your keywords and phrases. Do not duplicate your content as it will have a negative effect on your ranking.
If you need help understanding the information above or would like Seeclear Systems to assess your website we can help you. We will assess your site and have a report back to you within five working days, detailing issues with your site and what needs to be fixed to get your website ranking. Contact Seeclear Systems on 1300 794 714 to find out how we can help you.