Source: Axandra

It's easier to get high rankings on Google with older websites than it is with new websites. Why is this so and what can you do to get high rankings on Google if you have a brand new website?

Why is it easier to get high rankings with older websites?
New domain names are often used by spammers to make a quick buck. These spammers buy hundreds of domains, fill them with automatically created scraper content and hope to make some money with the ads that appear on these sites.

In addition, some webmasters use new domains to test new search engine spamming techniques.

It is difficult for Google to find out whether a new domain can be trusted or not, Google invented a set of filters that downranks new websites until Google thinks that they can be trusted.

It's very difficult to get high rankings before Google trusts your website. To make your website trustworthy in Google’s eyes we follow these simple steps.

Build a website that is search engine friendly
You could have all the right keywords and the best written content in the world, but if your website is badly built it will rank poorly. The reason is search engine robots look at your site and its structure, it looks for links between the pages via the navigation and site map, however if your website has image for the navigation or flash it cannot read this and therefore cannot proceed any further.

Another major issue is errors, if Google’s robots come across an error they will depart the site just as your customer will. So make sure your website is constructed properly by a professional.

Start with the right keywords

It's not possible to get a top 10 ranking for highly competitive general search term such as "cars" for a new website. However, it is possible to get high rankings for terms such as "used car dealer sydney".

It's not just easier to get high rankings for more specific search terms, these terms are also much more likely to convert to sales. Take some time to find the right keywords for your site.

A great tool to find the right keyword is the Overture Keyword Tool: http://inventory.overture.com/d/searchinventory/suggestion/

Get links to your website
It is not possible to get high rankings on Google without good incoming links. Try to get as many links from related websites as possible. If the right websites link to your site then Google will trust your website more quickly.

With our optimization service we can take care of this for you on a regular basis to keep your website ranking highly.

Optimize your web pages
While more links to your website greatly increase your chance of getting high search engine rankings, you must also tell search engines for which search terms you want to have high rankings. Optimize the content of your web pages to make sure that Google lists your website for the right search terms.

As a general rule choose 10 keywords and form 3 key phrases using the keywords you have chosen. Intermix your keywords and phrases into readable paragraphs and you will start seeing some success.

Wait
A website that has been online for several years is much less likely to game Google's ranking algorithms than newer sites. For that reason, your Google rankings will also increase just by waiting (given that you followed the steps above).

If you do it correctly, getting high search engine rankings for brand new websites is possible. It's just important that you do the right things in the right order.