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Keyword List
A Keyword List is exactly what it states - A List of Key Words.
A Keyword List must contain around 10 Keywords and 3 Key Phrases.
In order for you to compile a Keywords List, you will need to think about the types of keywords that people may type into a Search Engine (such as Google) in order to find your listed website.
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How to Build a Keyword List
Keywords are single words used in combination to locate web sites on search engines. We need an initial list of up to 10 keywords that best describe your site. If your client is receiving the Monthly SEO Reports, our team will add to this list by analysing the results of their search traffic each month. This is a great way to incorporate keywords into the optimisation for their site as it follows a more natural pattern which will yield better results on search engines like Google.
The initial list needs to be in order of importance with each keyword separated by a new line. It will be a great help to our team if you can also provide 3 phrases that use combinations of the 10 keywords in your list. To clarify what you need to provide, here's an example:
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Example Site: BootsExampleSite.com
SEO Outline: Sells leather boots, sheepskin boots and hiking boots to people within Australia. Client is keen to attract people from Sydney.
Example Keyword List:
Boots
Leather
Sheepskin
Shoes
Hiking
Outdoor
Sydney
Australia
Note: Only include one repetition of each keyword (for example instead of listing 'boots', 'boots leather', you would just list 'boots' and then 'leather' on a seperate line).
Example 3 Target Phrases:
'boots sydney'
'leather boots sydney'
'sheepskin boots sydney'
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The following tool is useful for locating higher traffic keywords:
Overture Keyword Tool: http://inventory.overture.com/d/searchinventory/suggestion/?mkt=au
If you require any help building this list, please contact our support team.
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Common Web Development Terms
HyperText Markup Language (HTML)
HTML, an initialism of HyperText Markup Language, is the predominant markup language for web pages. It provides a means to describe the structure of text-based information in a document - by denoting certain text as links, headings, paragraphs, lists, and so on - and to supplement that text with interactive forms, embedded images, and other objects. HTML is written in the form of tags, surrounded by angle brackets. HTML can also describe, to some degree, the appearance and semantics of a document, and can include embedded scripting language code (such as JavaScript) which can affect the behavior of Web browsers and other HTML processors.
HTML is also often used to refer to content of the MIME type text/html or even more broadly as a generic term for HTML whether in its XML-descended form (such as XHTML 1.0 and later) or its form descended directly from SGML (such as HTML 4.01 and earlier).
By convention, html format data files use a file extension .html or .htm.
Cascading Style Sheets (CSS)
In web development, Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can be applied to any kind of XML document, including SVG and XUL.
CSS is used to help readers of web pages to define colors, fonts, layout, and other aspects of document presentation. It is designed primarily to enable the separation of document content (written in HTML or a similar markup language) from document presentation (written in CSS). This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, and reduce complexity and repetition in the structural content. CSS can also allow the same markup page to be presented in different styles for different rendering methods, such as on-screen, in print, by voice (when read out by a speech-based browser or screen reader) and on Braille-based, tactile devices. CSS specifies a priority scheme to determine which style rules apply if more than one rule matches against a particular element. In this so-called cascade, priorities or weights are calculated and assigned to rules, so that the results are predictable.
Meta Elements
Meta elements are HTML or XHTML elements used to provide structured metadata about a web page. Such elements must be placed as tags in the head section of an HTML or XHTML document. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
The meta element has four valid attributes: content, http-equiv, name and scheme. Of these, only content is a required attribute.
ALT Tag (Alt Attribute)
The alternative text that the browser displays when you mouse over a graphic or logo. This text is displayed within a tag that appears, which bascially provides you with information of what the graphic or logo is. It is also used when a user does not want to or cannot see the pictures present in a web page.
Link Title Tag
Link titles are similar to alt tags on images; link titles contain more information about where a link will take the user. In newer browsers the link title pops up in a small window when the cursor pauses over a link.
Resources Page
A resources page is a web page that contains a number of links/resources, either external or reciprocal to other businesses. Resources pages are commonly used for best SEO practices.