Generate sales with effective adword management

Term: 6 Month Minimum
Cost: $150 + GST per Google Adgroup managed*

Adwords Sign Up

There are a number of details that we require from the client at sign up. These details will include their Advertising Budget on Google, credit card details, country targets, and Adgroup targets.

Google Adgroup targets indicate what the keywords will be focusing on for the Adgroup. For example, a client may choose 2 targets 'Web Hosting' and 'Domain Names'. Our team will then know that we need to build keyword lists for these 2 areas. The client may also choose to be more specific. In this example, they may choose to target 'Dedicated Hosting' and 'Shared Hosting'.

Adgroup Approval

By using the targets entered at sign up, we will create 2 text Ads for each Google Adgroup. These text Ads will be based on keyword lists of up to 25 keyword phrases that relate to the target. Before the Google Adgroups go live, we will send the client a copy for their approval or to identify any changes that need to be made. We will also verify their other settings (i.e. countries, languages and budget).

Campaign Activation

Once we have approval, the client's campaign will be activated. Their Text Ads will begin appearing within 15 minutes. As part of the initial set up fee, our team will be making changes on a weekly basis to the keyword bidding and Text Ad display.

Ongoing Management

After the first month, the Google Adword campaign should be well optimised. Changes will then occur on a monthly basis to the keyword bidding and Text Ad display. An Google Adwords Report will be sent out to the client at the end of each month, displaying the following information:

• The performance of their keywords, listing impressions, clicks, costs per click, average positions and click through rates for the last month.
• The performance of their Text Ads, listing impressions, clicks, costs per click, and click through rates for the last month.

* $100 + GST set up fee for each adword group